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MARKUPINDEX.COM · KINGMAKER AWARDS

Brand Markup Rankings

Periodic awards computed from our estimated manufacturing-cost catalog. Each edition is snapshotted with its full ranking inputs, so every published board is auditable. Current edition: 2026-07.

Most Honest Brands

Lowest estimated all-in markup across the whole catalog

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#1 Threshold 1.3x
#2 Craftsman 1.5x
#3 Coleman 1.5x

Luxury Premium Index

The steepest estimated raw-material markups in luxury

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#1 Chanel 28.3x
#2 Patek Philippe 22.6x
#3 Hermès 19.8x

Electronics Value Champions

Electronics brands with the leanest estimated markups

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#1 TCL 1.6x
#2 Rogue 1.7x
#3 Valve 1.9x

Grocery Markup Hall of Fame

Food and beverage products with the largest estimated markups

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#1 Evian 18.9x
#2 Voss 15.4x
#3 Red Bull 9.3x

Beauty Markup Index

The widest estimated ingredient-to-price gaps in beauty

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#1 La Mer 45.8x
#2 Chanel 36.0x
#3 MAC 27.6x

These rankings are computed from estimated bill-of-materials figures drawn from public teardown analyses and industry rules of thumb — not audited manufacturer costs. Index values are directional indicators of estimated markup structure, not statements of fact about any company's actual margins, pricing conduct, or business practices. Inclusion in any ranking is not an endorsement or criticism of any brand. Read the full methodology and disclaimers.