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KINGMAKER AWARD · EDITION 2026-07

Most Honest Brands

Brands whose retail prices sit closest to their estimated all-in production cost (materials + labor + shipping), averaged across every product of theirs we track.

Estimates, not audited figures. These rankings are computed from estimated bill-of-materials figures drawn from public teardown analyses and industry rules of thumb — not audited manufacturer costs. Index values are directional indicators of estimated markup structure, not statements of fact about any company's actual margins, pricing conduct, or business practices. Inclusion in any ranking is not an endorsement or criticism of any brand. Full methodology.
#Brandavg price ÷ all-in costProducts scoredBadge
1Threshold1.3x est.2
2Craftsman1.5x est.2
3Coleman1.5x est.2
4TCL1.6x est.2
5IKEA1.6x est.11
6Rogue1.7x est.2
7Tesla1.8x est.2
8Branch1.8x est.3
9Fully1.8x est.2
10Whirlpool1.8x est.3

Published from a stored, auditable snapshot (as of 7/7/2026, 3:28:37 AM). Brands require at least 2 tracked products in scope to be ranked. "Embed badge" copies an HTML snippet recipients can place on their own site — it links back to this page with UTM attribution.

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