KINGMAKER AWARD · EDITION 2026-07

Beauty Markup Index

Beauty brands ranked by average idiot index across cosmetics, fragrance, skincare, and personal care.

Estimates, not audited figures. These rankings are computed from estimated bill-of-materials figures drawn from public teardown analyses and industry rules of thumb — not audited manufacturer costs. Index values are directional indicators of estimated markup structure, not statements of fact about any company's actual margins, pricing conduct, or business practices. Inclusion in any ranking is not an endorsement or criticism of any brand. Full methodology.

#	Brand	avg price ÷ raw materials	Products scored
1	La Mer	45.8x est.	3
2	Chanel	36.0x est.	2
3	MAC	27.6x est.	2
4	Le Labo	22.7x est.	2
5	Charlotte Tilbury	21.4x est.	3
6	Augustinus Bader	19.8x est.	2
7	Drunk Elephant	16.1x est.	2
8	Gillette	11.2x est.	2
9	Glossier	8.2x est.	2
10	Dyson	6.8x est.	2

Published from a stored, auditable snapshot (as of 7/7/2026, 3:28:40 AM). Brands require at least 2 tracked products in scope to be ranked. "Embed badge" copies an HTML snippet recipients can place on their own site — it links back to this page with UTM attribution.

Explore the full catalog →