KINGMAKER AWARD · EDITION 2026-07

Luxury Premium Index

Luxury brands ranked by average idiot index (retail price divided by estimated raw material cost) — a measure of how much of the price is brand, not materials.

Estimates, not audited figures. These rankings are computed from estimated bill-of-materials figures drawn from public teardown analyses and industry rules of thumb — not audited manufacturer costs. Index values are directional indicators of estimated markup structure, not statements of fact about any company's actual margins, pricing conduct, or business practices. Inclusion in any ranking is not an endorsement or criticism of any brand. Full methodology.

#	Brand	avg price ÷ raw materials	Products scored
1	Chanel	28.3x est.	3
2	Patek Philippe	22.6x est.	2
3	Hermès	19.8x est.	6
4	Rolex	18.4x est.	5
5	Cartier	18.0x est.	2
6	Dior	17.3x est.	2
7	Prada	15.9x est.	3
8	Omega	15.1x est.	3
9	LV	13.8x est.	5
10	Gucci	13.5x est.	6

Published from a stored, auditable snapshot (as of 7/7/2026, 3:28:38 AM). Brands require at least 2 tracked products in scope to be ranked. "Embed badge" copies an HTML snippet recipients can place on their own site — it links back to this page with UTM attribution.

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