MARKUPINDEX.COM · IDIOT INDEX REPORT
Chobani Whole Milk Yogurt 32oz
Chobani · Food / Dairy
CANONICAL STAT
The estimated idiot index of the Chobani Chobani Whole Milk Yogurt 32oz is 2.7x — it retails for $5.99 while its raw materials cost approximately $2.2.
Stable URL: https://markupindex.com/p/s968
Retail price
$5.99
Raw materials
$2.2
All-in cost (materials + labor + shipping)
$4
2.7x
idiot index (price ÷ materials)
1.5x
vs all-in cost
37%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.