MARKUPINDEX.COM · IDIOT INDEX REPORT
Impossible Burger 12oz
Impossible · Food / Meat Alt
CANONICAL STAT
The estimated idiot index of the Impossible Impossible Burger 12oz is 3.5x — it retails for $8.49 while its raw materials cost approximately $2.4.
Stable URL: https://markupindex.com/p/s964
Retail price
$8.49
Raw materials
$2.4
All-in cost (materials + labor + shipping)
$4.4
3.5x
idiot index (price ÷ materials)
1.9x
vs all-in cost
28%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.