MARKUPINDEX.COM · IDIOT INDEX REPORT
DiGiorno Rising Crust Pepperoni
DiGiorno · Food / Frozen
CANONICAL STAT
The estimated idiot index of the DiGiorno DiGiorno Rising Crust Pepperoni is 3.9x — it retails for $6.99 while its raw materials cost approximately $1.8.
Stable URL: https://markupindex.com/p/s959
Retail price
$6.99
Raw materials
$1.8
All-in cost (materials + labor + shipping)
$3.7
3.9x
idiot index (price ÷ materials)
1.9x
vs all-in cost
26%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.