MARKUPINDEX.COM · IDIOT INDEX REPORT
Ben & Jerry's Chocolate Chip Cookie Dough
Ben & Jerry's · Food / Frozen
CANONICAL STAT
The estimated idiot index of the Ben & Jerry's Ben & Jerry's Chocolate Chip Cookie Dough is 4.0x — it retails for $5.99 while its raw materials cost approximately $1.5.
Stable URL: https://markupindex.com/p/s956
Retail price
$5.99
Raw materials
$1.5
All-in cost (materials + labor + shipping)
$2.9
4.0x
idiot index (price ÷ materials)
2.1x
vs all-in cost
25%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.