MARKUPINDEX.COM · IDIOT INDEX REPORT
Darn Tough Hiker Boot Sock
Darn Tough · Apparel / Socks
CANONICAL STAT
The estimated idiot index of the Darn Tough Darn Tough Hiker Boot Sock is 4.0x — it retails for $24 while its raw materials cost approximately $6.
Stable URL: https://markupindex.com/p/s947
Retail price
$24
Raw materials
$6
All-in cost (materials + labor + shipping)
$10.5
4.0x
idiot index (price ÷ materials)
2.3x
vs all-in cost
25%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.