MARKUPINDEX.COM · IDIOT INDEX REPORT
Apple AirTag 4-pack
Apple · Electronics / Smart Home
CANONICAL STAT
The estimated idiot index of the Apple Apple AirTag 4-pack is 6.2x — it retails for $99 while its raw materials cost approximately $16.
Stable URL: https://markupindex.com/p/s929
Retail price
$99
Raw materials
$16
All-in cost (materials + labor + shipping)
$25
6.2x
idiot index (price ÷ materials)
4.0x
vs all-in cost
16%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.