MARKUPINDEX.COM · IDIOT INDEX REPORT
Reformation Juliette Dress
Reformation · Apparel / Dresses
CANONICAL STAT
The estimated idiot index of the Reformation Reformation Juliette Dress is 6.8x — it retails for $218 while its raw materials cost approximately $32.
Stable URL: https://markupindex.com/p/s919
Retail price
$218
Raw materials
$32
All-in cost (materials + labor + shipping)
$53
6.8x
idiot index (price ÷ materials)
4.1x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.