MARKUPINDEX.COM · IDIOT INDEX REPORT
Paula's Choice 2% BHA Liquid Exfoliant
Paula's Choice · Beauty / Skincare
CANONICAL STAT
The estimated idiot index of the Paula's Choice Paula's Choice 2% BHA Liquid Exfoliant is 8.1x — it retails for $34 while its raw materials cost approximately $4.2.
Stable URL: https://markupindex.com/p/s899
Retail price
$34
Raw materials
$4.2
All-in cost (materials + labor + shipping)
$7.1
8.1x
idiot index (price ÷ materials)
4.8x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.