MARKUPINDEX.COM · IDIOT INDEX REPORT
Giro Aether MIPS
Giro · Apparel / Helmets
CANONICAL STAT
The estimated idiot index of the Giro Giro Aether MIPS is 8.6x — it retails for $325 while its raw materials cost approximately $38.
Stable URL: https://markupindex.com/p/s858
Retail price
$325
Raw materials
$38
All-in cost (materials + labor + shipping)
$61
8.6x
idiot index (price ÷ materials)
5.3x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.