MARKUPINDEX.COM · IDIOT INDEX REPORT
RTIC 45 Hard Cooler
RTIC · Tools / Outdoor
CANONICAL STAT
The estimated idiot index of the RTIC RTIC 45 Hard Cooler is 4.2x — it retails for $230 while its raw materials cost approximately $55.
Stable URL: https://markupindex.com/p/s826
Retail price
$230
Raw materials
$55
All-in cost (materials + labor + shipping)
$102
4.2x
idiot index (price ÷ materials)
2.3x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.