MARKUPINDEX.COM · IDIOT INDEX REPORT
Gaiam Essentials Premium Yoga Mat
Gaiam · Apparel / Yoga
CANONICAL STAT
The estimated idiot index of the Gaiam Gaiam Essentials Premium Yoga Mat is 3.4x — it retails for $27 while its raw materials cost approximately $8.
Stable URL: https://markupindex.com/p/s823
Retail price
$27
Raw materials
$8
All-in cost (materials + labor + shipping)
$14
3.4x
idiot index (price ÷ materials)
1.9x
vs all-in cost
30%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.