MARKUPINDEX.COM · IDIOT INDEX REPORT
Liforme Original Yoga Mat
Liforme · Apparel / Yoga
CANONICAL STAT
The estimated idiot index of the Liforme Liforme Original Yoga Mat is 4.7x — it retails for $150 while its raw materials cost approximately $32.
Stable URL: https://markupindex.com/p/s822
Retail price
$150
Raw materials
$32
All-in cost (materials + labor + shipping)
$52
4.7x
idiot index (price ÷ materials)
2.9x
vs all-in cost
21%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.