MARKUPINDEX.COM · IDIOT INDEX REPORT
Lululemon Reversible Yoga Mat 5mm
Lululemon · Apparel / Yoga
CANONICAL STAT
The estimated idiot index of the Lululemon Lululemon Reversible Yoga Mat 5mm is 5.4x — it retails for $98 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s820
Retail price
$98
Raw materials
$18
All-in cost (materials + labor + shipping)
$30
5.4x
idiot index (price ÷ materials)
3.3x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.