MARKUPINDEX.COM · IDIOT INDEX REPORT
Concept2 Model D Rower
Concept2 · Electronics / Fitness
CANONICAL STAT
The estimated idiot index of the Concept2 Concept2 Model D Rower is 2.8x — it retails for $1,099 while its raw materials cost approximately $395.
Stable URL: https://markupindex.com/p/s812
Retail price
$1,099
Raw materials
$395
All-in cost (materials + labor + shipping)
$605
2.8x
idiot index (price ÷ materials)
1.8x
vs all-in cost
36%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.