MARKUPINDEX.COM · IDIOT INDEX REPORT
Peloton Bike (original)
Peloton · Electronics / Fitness
CANONICAL STAT
The estimated idiot index of the Peloton Peloton Bike (original) is 4.3x — it retails for $1,445 while its raw materials cost approximately $340.
Stable URL: https://markupindex.com/p/s802
Retail price
$1,445
Raw materials
$340
All-in cost (materials + labor + shipping)
$535
4.3x
idiot index (price ÷ materials)
2.7x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.