MARKUPINDEX.COM · IDIOT INDEX REPORT
Lacoste L.12.12 Polo
Lacoste · Apparel / Tees
CANONICAL STAT
The estimated idiot index of the Lacoste Lacoste L.12.12 Polo is 7.0x — it retails for $98 while its raw materials cost approximately $14.
Stable URL: https://markupindex.com/p/s788
Retail price
$98
Raw materials
$14
All-in cost (materials + labor + shipping)
$23.5
7.0x
idiot index (price ÷ materials)
4.2x
vs all-in cost
14%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.