MARKUPINDEX.COM · IDIOT INDEX REPORT
Sunspel Riviera Polo
Sunspel · Apparel / Tees
CANONICAL STAT
The estimated idiot index of the Sunspel Sunspel Riviera Polo is 9.2x — it retails for $165 while its raw materials cost approximately $18.
Stable URL: https://markupindex.com/p/s787
Retail price
$165
Raw materials
$18
All-in cost (materials + labor + shipping)
$30
9.2x
idiot index (price ÷ materials)
5.5x
vs all-in cost
11%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.