MARKUPINDEX.COM · IDIOT INDEX REPORT
Article Ceni Sofa
Article · Furniture / Sofas
CANONICAL STAT
The estimated idiot index of the Article Article Ceni Sofa is 3.2x — it retails for $1,399 while its raw materials cost approximately $440.
Stable URL: https://markupindex.com/p/s773
Retail price
$1,399
Raw materials
$440
All-in cost (materials + labor + shipping)
$735
3.2x
idiot index (price ÷ materials)
1.9x
vs all-in cost
31%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.