MARKUPINDEX.COM · IDIOT INDEX REPORT
Apple Magic Keyboard
Apple · Electronics / Peripherals
CANONICAL STAT
The estimated idiot index of the Apple Apple Magic Keyboard is 6.6x — it retails for $99 while its raw materials cost approximately $15.
Stable URL: https://markupindex.com/p/s748
Retail price
$99
Raw materials
$15
All-in cost (materials + labor + shipping)
$23.5
6.6x
idiot index (price ÷ materials)
4.2x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.