MARKUPINDEX.COM · IDIOT INDEX REPORT
Apple Pencil 2
Apple · Electronics / Peripherals
CANONICAL STAT
The estimated idiot index of the Apple Apple Pencil 2 is 8.1x — it retails for $129 while its raw materials cost approximately $16.
Stable URL: https://markupindex.com/p/s746
Retail price
$129
Raw materials
$16
All-in cost (materials + labor + shipping)
$26
8.1x
idiot index (price ÷ materials)
5.0x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.