MARKUPINDEX.COM · IDIOT INDEX REPORT
Day Designer Daily Planner
Day Designer · Stationery / Planners
CANONICAL STAT
The estimated idiot index of the Day Designer Day Designer Daily Planner is 5.9x — it retails for $65 while its raw materials cost approximately $11.
Stable URL: https://markupindex.com/p/s736
Retail price
$65
Raw materials
$11
All-in cost (materials + labor + shipping)
$18.5
5.9x
idiot index (price ÷ materials)
3.5x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.