MARKUPINDEX.COM · IDIOT INDEX REPORT
Crayola 64-Count Crayons
Crayola · Stationery / Pencils
CANONICAL STAT
The estimated idiot index of the Crayola Crayola 64-Count Crayons is 3.9x — it retails for $6.99 while its raw materials cost approximately $1.8.
Stable URL: https://markupindex.com/p/s726
Retail price
$6.99
Raw materials
$1.8
All-in cost (materials + labor + shipping)
$3.2
3.9x
idiot index (price ÷ materials)
2.2x
vs all-in cost
26%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.