MARKUPINDEX.COM · IDIOT INDEX REPORT
Pilot G2 0.7mm 12-pack
Pilot · Stationery / Pens
CANONICAL STAT
The estimated idiot index of the Pilot Pilot G2 0.7mm 12-pack is 5.4x — it retails for $14.99 while its raw materials cost approximately $2.8.
Stable URL: https://markupindex.com/p/s718
Retail price
$14.99
Raw materials
$2.8
All-in cost (materials + labor + shipping)
$5
5.4x
idiot index (price ÷ materials)
3.0x
vs all-in cost
19%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.