MARKUPINDEX.COM · IDIOT INDEX REPORT
Tumi Alpha Bravo Backpack
Tumi · Bags / Backpacks
CANONICAL STAT
The estimated idiot index of the Tumi Tumi Alpha Bravo Backpack is 6.0x — it retails for $495 while its raw materials cost approximately $82.
Stable URL: https://markupindex.com/p/s688
Retail price
$495
Raw materials
$82
All-in cost (materials + labor + shipping)
$124
6.0x
idiot index (price ÷ materials)
4.0x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.