MARKUPINDEX.COM · IDIOT INDEX REPORT
Cottonelle Ultra Comfort 24-pack
Cottonelle · Household / Cleaning
CANONICAL STAT
The estimated idiot index of the Cottonelle Cottonelle Ultra Comfort 24-pack is 3.7x — it retails for $24.99 while its raw materials cost approximately $6.8.
Stable URL: https://markupindex.com/p/s677
Retail price
$24.99
Raw materials
$6.8
All-in cost (materials + labor + shipping)
$13.6
3.7x
idiot index (price ÷ materials)
1.8x
vs all-in cost
27%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.