MARKUPINDEX.COM · IDIOT INDEX REPORT
My Pillow Premium Queen
MyPillow · Household / Bedding
CANONICAL STAT
The estimated idiot index of the MyPillow My Pillow Premium Queen is 5.0x — it retails for $69.98 while its raw materials cost approximately $14.
Stable URL: https://markupindex.com/p/s663
Retail price
$69.98
Raw materials
$14
All-in cost (materials + labor + shipping)
$25
5.0x
idiot index (price ÷ materials)
2.8x
vs all-in cost
20%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.