MARKUPINDEX.COM · IDIOT INDEX REPORT
Cartier Santos Medium
Cartier · Luxury / Watches
CANONICAL STAT
The estimated idiot index of the Cartier Cartier Santos Medium is 18.4x — it retails for $7,250 while its raw materials cost approximately $395.
Stable URL: https://markupindex.com/p/s594
Retail price
$7,250
Raw materials
$395
All-in cost (materials + labor + shipping)
$719
18.4x
idiot index (price ÷ materials)
10.1x
vs all-in cost
5%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.