MARKUPINDEX.COM · IDIOT INDEX REPORT
Blue Apron 4-meal box for 2
Blue Apron · Food / Meal Kits
CANONICAL STAT
The estimated idiot index of the Blue Apron Blue Apron 4-meal box for 2 is 2.7x — it retails for $79.92 while its raw materials cost approximately $30.
Stable URL: https://markupindex.com/p/s583
Retail price
$79.92
Raw materials
$30
All-in cost (materials + labor + shipping)
$50
2.7x
idiot index (price ÷ materials)
1.6x
vs all-in cost
38%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.