MARKUPINDEX.COM · IDIOT INDEX REPORT
HelloFresh 4-meal box for 2
HelloFresh · Food / Meal Kits
CANONICAL STAT
The estimated idiot index of the HelloFresh HelloFresh 4-meal box for 2 is 2.7x — it retails for $75.92 while its raw materials cost approximately $28.
Stable URL: https://markupindex.com/p/s582
Retail price
$75.92
Raw materials
$28
All-in cost (materials + labor + shipping)
$48
2.7x
idiot index (price ÷ materials)
1.6x
vs all-in cost
37%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.