MARKUPINDEX.COM · IDIOT INDEX REPORT
Brightland Awake EVOO
Brightland · Food / Pantry
CANONICAL STAT
The estimated idiot index of the Brightland Brightland Awake EVOO is 5.7x — it retails for $37 while its raw materials cost approximately $6.5.
Stable URL: https://markupindex.com/p/s576
Retail price
$37
Raw materials
$6.5
All-in cost (materials + labor + shipping)
$10.5
5.7x
idiot index (price ÷ materials)
3.5x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.