MARKUPINDEX.COM · IDIOT INDEX REPORT
Death Wish Coffee 1lb
Death Wish · Food / Coffee
CANONICAL STAT
The estimated idiot index of the Death Wish Death Wish Coffee 1lb is 4.2x — it retails for $19.99 while its raw materials cost approximately $4.8.
Stable URL: https://markupindex.com/p/s558
Retail price
$19.99
Raw materials
$4.8
All-in cost (materials + labor + shipping)
$7.6
4.2x
idiot index (price ÷ materials)
2.6x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.