MARKUPINDEX.COM · IDIOT INDEX REPORT
Blue Bottle Bella Donovan 12oz
Blue Bottle · Food / Coffee
CANONICAL STAT
The estimated idiot index of the Blue Bottle Blue Bottle Bella Donovan 12oz is 4.2x — it retails for $19 while its raw materials cost approximately $4.5.
Stable URL: https://markupindex.com/p/s557
Retail price
$19
Raw materials
$4.5
All-in cost (materials + labor + shipping)
$7.2
4.2x
idiot index (price ÷ materials)
2.6x
vs all-in cost
24%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.