MARKUPINDEX.COM · IDIOT INDEX REPORT
Celsius Energy Variety 12-pack
Celsius · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Celsius Celsius Energy Variety 12-pack is 5.8x — it retails for $27.99 while its raw materials cost approximately $4.8.
Stable URL: https://markupindex.com/p/s554
Retail price
$27.99
Raw materials
$4.8
All-in cost (materials + labor + shipping)
$7.9
5.8x
idiot index (price ÷ materials)
3.5x
vs all-in cost
17%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.