MARKUPINDEX.COM · IDIOT INDEX REPORT
Monster Energy 15-pack
Monster · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Monster Monster Energy 15-pack is 6.2x — it retails for $27.99 while its raw materials cost approximately $4.5.
Stable URL: https://markupindex.com/p/s553
Retail price
$27.99
Raw materials
$4.5
All-in cost (materials + labor + shipping)
$7.7
6.2x
idiot index (price ÷ materials)
3.6x
vs all-in cost
16%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.