MARKUPINDEX.COM · IDIOT INDEX REPORT
Red Bull 12-pack 8.4oz
Red Bull · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Red Bull Red Bull 12-pack 8.4oz is 8.0x — it retails for $25.49 while its raw materials cost approximately $3.2.
Stable URL: https://markupindex.com/p/s552
Retail price
$25.49
Raw materials
$3.2
All-in cost (materials + labor + shipping)
$5.6
8.0x
idiot index (price ÷ materials)
4.6x
vs all-in cost
13%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.