MARKUPINDEX.COM · IDIOT INDEX REPORT
Bodyarmor Sports Drink 12-pack
Bodyarmor · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Bodyarmor Bodyarmor Sports Drink 12-pack is 5.1x — it retails for $17.99 while its raw materials cost approximately $3.5.
Stable URL: https://markupindex.com/p/s551
Retail price
$17.99
Raw materials
$3.5
All-in cost (materials + labor + shipping)
$6.3
5.1x
idiot index (price ÷ materials)
2.9x
vs all-in cost
19%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.