MARKUPINDEX.COM · IDIOT INDEX REPORT
Gatorade Thirst Quencher 12-pack
Gatorade · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Gatorade Gatorade Thirst Quencher 12-pack is 4.8x — it retails for $10.49 while its raw materials cost approximately $2.2.
Stable URL: https://markupindex.com/p/s550
Retail price
$10.49
Raw materials
$2.2
All-in cost (materials + labor + shipping)
$4.3
4.8x
idiot index (price ÷ materials)
2.4x
vs all-in cost
21%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.