MARKUPINDEX.COM · IDIOT INDEX REPORT
Evian 1L 12-pack
Evian · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Evian Evian 1L 12-pack is 6.6x — it retails for $24.99 while its raw materials cost approximately $3.8.
Stable URL: https://markupindex.com/p/s549
Retail price
$24.99
Raw materials
$3.8
All-in cost (materials + labor + shipping)
$12.8
6.6x
idiot index (price ÷ materials)
2.0x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.