MARKUPINDEX.COM · IDIOT INDEX REPORT
Smart Water 1L 6-pack
Smart Water · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Smart Water Smart Water 1L 6-pack is 6.9x — it retails for $10.99 while its raw materials cost approximately $1.6.
Stable URL: https://markupindex.com/p/s547
Retail price
$10.99
Raw materials
$1.6
All-in cost (materials + labor + shipping)
$5
6.9x
idiot index (price ÷ materials)
2.2x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.