MARKUPINDEX.COM · IDIOT INDEX REPORT
Fiji Water 1L 6-pack
Fiji · Food / Beverages
CANONICAL STAT
The estimated idiot index of the Fiji Fiji Water 1L 6-pack is 6.4x — it retails for $13.99 while its raw materials cost approximately $2.2.
Stable URL: https://markupindex.com/p/s546
Retail price
$13.99
Raw materials
$2.2
All-in cost (materials + labor + shipping)
$6.2
6.4x
idiot index (price ÷ materials)
2.3x
vs all-in cost
16%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.