MARKUPINDEX.COM · IDIOT INDEX REPORT
Pepsi 12-pack 12oz cans
PepsiCo · Food / Beverages
CANONICAL STAT
The estimated idiot index of the PepsiCo Pepsi 12-pack 12oz cans is 4.4x — it retails for $7.99 while its raw materials cost approximately $1.8.
Stable URL: https://markupindex.com/p/s542
Retail price
$7.99
Raw materials
$1.8
All-in cost (materials + labor + shipping)
$3.8
4.4x
idiot index (price ÷ materials)
2.1x
vs all-in cost
23%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.