MARKUPINDEX.COM · IDIOT INDEX REPORT
Reese's Cups 8-pack
Hershey · Food / Candy
CANONICAL STAT
The estimated idiot index of the Hershey Reese's Cups 8-pack is 3.6x — it retails for $4.99 while its raw materials cost approximately $1.4.
Stable URL: https://markupindex.com/p/s540
Retail price
$4.99
Raw materials
$1.4
All-in cost (materials + labor + shipping)
$2.4
3.6x
idiot index (price ÷ materials)
2.1x
vs all-in cost
28%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.