MARKUPINDEX.COM · IDIOT INDEX REPORT
Goldfish Cheddar 30oz
Pepperidge Farm · Food / Snacks
CANONICAL STAT
The estimated idiot index of the Pepperidge Farm Goldfish Cheddar 30oz is 4.5x — it retails for $9.99 while its raw materials cost approximately $2.2.
Stable URL: https://markupindex.com/p/s534
Retail price
$9.99
Raw materials
$2.2
All-in cost (materials + labor + shipping)
$4
4.5x
idiot index (price ÷ materials)
2.5x
vs all-in cost
22%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.