MARKUPINDEX.COM · IDIOT INDEX REPORT
Cheetos Crunchy 8.5oz
Cheetos · Food / Snacks
CANONICAL STAT
The estimated idiot index of the Cheetos Cheetos Crunchy 8.5oz is 6.6x — it retails for $5.29 while its raw materials cost approximately $0.8.
Stable URL: https://markupindex.com/p/s533
Retail price
$5.29
Raw materials
$0.8
All-in cost (materials + labor + shipping)
$1.7
6.6x
idiot index (price ÷ materials)
3.1x
vs all-in cost
15%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.