MARKUPINDEX.COM · IDIOT INDEX REPORT
Pringles Original 5.2oz
Pringles · Food / Snacks
CANONICAL STAT
The estimated idiot index of the Pringles Pringles Original 5.2oz is 5.0x — it retails for $2.49 while its raw materials cost approximately $0.5.
Stable URL: https://markupindex.com/p/s532
Retail price
$2.49
Raw materials
$0.5
All-in cost (materials + labor + shipping)
$1.1
5.0x
idiot index (price ÷ materials)
2.3x
vs all-in cost
20%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.