MARKUPINDEX.COM · IDIOT INDEX REPORT
Doritos Nacho Cheese 9.25oz
Doritos · Food / Snacks
CANONICAL STAT
The estimated idiot index of the Doritos Doritos Nacho Cheese 9.25oz is 6.1x — it retails for $5.49 while its raw materials cost approximately $0.9.
Stable URL: https://markupindex.com/p/s531
Retail price
$5.49
Raw materials
$0.9
All-in cost (materials + labor + shipping)
$1.9
6.1x
idiot index (price ÷ materials)
2.9x
vs all-in cost
16%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.